7 January 2014


Mobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task.

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction.

Identifying Trends : The past year saw trends around mobile enterprise coalesce toward one increasingly dominant issue. If you can't do something on a mobile yet, you soon will, and those who delay or resist seem to be fighting a futile battle.

Between improving services apps and peripherals, mobile devices like phones and tablets are taking over from laptops and desktops everywhere from shop floors to corporate offices. With the inevitable rise of the Internet of Things, there will be more opportunities for these devices to interact with potentially huge numbers of sensors and peripherals. 

While that's good news for mobile vendors, those that can't keep pace, notably BlackBerry, are suffering. BlackBerry saw its enterprise ambitions culled in 2013, with Microsoft/Nokia looking to avoid the same fate in 2014. An improving range of tablets, Microsoft's heavy promotion of Skype and Yammer on mobiles, plus closer integration of the Windows systems — through Project Threshold — should help boost its offering. 

click here to view this article
itech solutions website

No comments:

Post a Comment