10 February 2014

6 UNDENIABLE REASONS WHY THE FUTURE OF WEB DESIGN IS RESPONSIVE

What’s the Difference Between Mobile and Responsive Design?

There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.

In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain. Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.

Responsive design, a term originally coined in a 2010 A List Apart article by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive.

1. Mobile Usage is Exploding

This might not be a surprise for most of you, yet despite the impressive statistics below many businesses do not yet have a mobile website. Hopefully reading through these statistics will light a fire to stop ignoring the need for a mobile website.

Over 20% of Google searches are being performed on a mobile device.
In 2012 more than half of the local searches were performed on a mobile device.
In the United States, 25% of internet users only access the internet on a mobile device 61% of people have a better opinion of brands when they offer a good mobile experience 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. (via Smart Insights)

2. Positive User Experience Is Key

According to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.

3. Blogging and Social Activities Bring Mobile Visitors

If you’re like most Inbound Marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.

With this being said, if you are sharing out content links or links to your website and don’t have a mobile friendly website, you’re not only going to experience high bounce rates and low conversion rates but also a frustrated audience.

4. Responsive Design is Preferred for SEO

In June 2012 at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.


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