12 November 2013


Listening to music when you hit the gym to improve your workout isn't exactly a new concept. But understanding how your favorite tunes enhance your exercise is a little less obvious. Research consistently finds that listening to music distracts athletes from their "bodily awareness" (read: pain). And a recent study found that not just listening, but controlling and creating music in time to one's pace had an even more profound effect on perceived effort during a workout.

Here are seven very good reasons to rock out during your next gym session. 
1. Music is the good kind of distraction.
While the study did suggest there's more to it than distraction, working out with music did make participants less aware of their exertion. Such a distraction can benefit athletic performance by up to 15 percent, The Guardian reported. The faster the better, according to WebMD: Upbeat tunes have more information for our brains to process, which takes your mind off of that side stitch.

2. It ups your effort.
A 2010 study found that cyclists actually worked harder when listening to faster music as compared to music at a slower tempo. But too fast is no good, either. Songs between 120 and 140 beats per minute (bpm) have the maximum effect on moderate exercisers.

3. Music puts you "in the zone".
Everyone has that go-to song that gets you "in the zone," and there's science to why it works. We associate certain songs with memories, often relating to the context in which we originally heard them, such as the first time you watched Rocky. Channeling that memory -- or even just the emotion of the singer -- boosts the motivational power of the song, and has been shown to improve physical performance.

4. A good beat can help you keep pace.
The rhythm of your workout music stimulates the motor area of the brain as to when to move, thereby aiding self-paced exercises such as running or weight-lifting. Clueing into these time signals helps us use our energy more efficiently, since keeping a steady pace is easier on our bodies than fluctuating throughout a sweat session.

5. Music can elevate your mood.
An August 2013 analysis found that people often listen to music as a way to change their mood and find self-awareness. Study participants said that listening to music allowed them to think about themselves, who they wanted to be and give them an escape from the present. No matter what happened an hour ago, you can use your tunes to help you escape negativity and power you through your workout -- and you know you'll feel great when it's over.


When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming. So how do you think your clients feel? 

The web is fluid and mercurial. Our processes for working with it—and our clients—need to reflect that. It’s time for us to shed the vestigial mindsets we’ve inherited from the advertising world—the closed communications and drama of the “big reveal”—and build new systems based on honesty, inclusion, and genuine communication. We can bring our clients into the process right away, letting them see all the flaws and bumps along the way. Through this relationship they will become true partners—rather than confused, anxious bystanders—as we learn to better navigate this strange, evolving digital universe together.

Perspective is everything 
When your clients first think of a website, the mental image they conjure is likely that of a web browser as rendered on a desktop computer. This is completely understandable—after all, the majority of their website experiences occur while sitting at desks, fiddling with the things sitting atop those desks.

From where we’re sitting, however, we see the web as comprised of many more devices. Until recently, it’s been convenient to think of those devices as belonging to definable buckets like “smartphones,” “tablets,” and “laptops.” But as more and more varied devices have entered the market, those buckets have multiplied and overflowed, giving way to an amorphous continuum of display sizes, resolutions, browsers, operating systems, conventions, and interface possibilities. 

This has required an overhaul in our thinking. Rather than websites being a series of perfect constructions rendered on each screen in exacting detail, web designers have started thinking in terms of systems. Flexibility has become a more valuable currency than specificity. If your clients have ever been part of a traditional design project before, this is not what they’re expecting to encounter in your meetings. So how do we begin bridging this gap? How do we help our clients start seeing the internet through our magic design goggles? For heaven’s sake, how do we talk about this stuff?

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Itech has spread its wing in the field of Android development. Hence Itech has come up with new application for the candidates who visits our company website, to make interview schedules to the candidates based on the result coming from this Quiz application. 

In the Itech Quiz app we are providing the sample quiz to the candidates in his smart phone. This quiz contains the simple questions based on the experience level and the topic selected by the candidate. At the end of the quiz it displays the result for that quiz attended by the candidate and we maintain that result and sent it to our mail with the candidate details (name, email-id, mobile-no, qualification and result he scored in the quiz). 

By using this application it is easy to find the candidates who are good in result. It is also easy to short list the candidates and make schedule to those candidates for the interview. Even it is good application to candidates to check their intelligence and to understand where they are standing and where they have to be in future.

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The goal of interviewing users is to learn about everything that might influence how the users might use what you’re creating. Good interviewing is a skill you develop with practice. The great myth is that you need to be a good talker. Conducting a good interview is actually about shutting up. This can be very hard, especially when you’re enthusiastic about the topic. 

Remember, the people you’re interviewing want to be liked. They want to demonstrate their smarts. When you’re interviewing someone you know nothing. You’re learning a completely new and fascinating subject: that person. 

Once you have established who you want to talk to and what you want to find out, create your interview guide. This is a document you should have with you while you’re interviewing to ensure that you stay on topic and get all of the information you need. 

The interview guide should contain: 

1. The brief description and goal of the study. This is for you to share with the participant and use to remind yourself to stay close to the topic.
2. The basic factual or demographic questions for putting the participant’s answers in context.
3. These will vary depending on the purpose of the interview, but often include name, gender, age, location, and job title or role.
4. A couple of icebreaker or warm-up questions to get the participant talking. Most people know this as “small talk.” Feel free to improvise these based on the demographic information.
5. The questions or topics that are the primary focus of the interview. 

You should also gather a bit of background information on the topic and people you’ll be discussing, particularly if the domain is unfamiliar to you. Talking to homeowners about how they selected their mortgage brokers? Read up on mortgages. Sitting down with the head of customer service? Review the support forums or frequently asked questions. 

Interview structure: three boxes, loosely joined 
An interview has three acts, like a play or a spin class: the introduction and warm-up, the body of the interview, and the conclusion. 

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As companies identify more areas where social software can be put to use, the push to launch social software solutions from IT departments and specialty departments grows stronger. Many IT directors see social software as an opportunity to raise their profile, and departments from marketing to product development push adoption driven by their basic goals and responsibilities. 

But one department is missing from this clamor, even though social software adoption would appear to be in its best interests. I’m talking about Human Resources (HR). 

HR departments have to deal with a number of challenges. On the one hand, they have the Facebook generation employees who automatically bring their social web behavior and work styles with them to the company. 

On the other side is a sizable number of 40- to 55-year-old employees. They are part of the email generation and it won’t be long before they retire. It is important to preserve their knowledge and expertise for the company’s future. A 2012 study by Initiative D21 and TNS Infratest identified this generational division and showed that this is exactly what distinguishes how these two age groups work. The first camp wants and demands social software on the job and is used to transparent sharing. The second often refuses to use the social web, even outside of work, and has always relied on e-mail to meet its needs. 

Preserving employee expertise is going to be a challenge in both cases. One is moving towards retirement and the other is far more willing to change employers — unlike their older colleagues, who often stayed with the same company for their entire career. 

I see this where I work too. A lot of young coworkers say, “I’ve been here for three, four, five years and I’m ready for something new.” And then they’re gone — just when they’ve learned the ropes and become productive. 

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