7 January 2014

SEVEN TIPS FOR WINNING WITH SEO WEBSITE DESIGN

One of most challenging aspects of building a site for the search engines is implementing proper SEO website design.
On one hand, the goal is to create a website that wows visitors and is engaging. On the other hand, you want to make sure the site is properly optimized. Design-heavy sites don’t always leave much room for on-page optimization, so it’s necessary to find the right balance.

Here are seven helpful tips to make it work:

Tip 1: Keep the layout simple Make sure the navigation links can be followed by the search engines. Keep the layout simple and clean but packed with design. Trying to accomplish too much can work for the search engine spiders but will ultimately discourage visitors from browsing your site.

Tip 2: Manipulate text with CSS One of the biggest issues designers face is using plain text (such as the h1 tag) when graphical text is far more attractive. The solution is to use CSS to manipulate how plain text looks so the search engines will be able to pick up the content. It will never look good as graphical text, but it will be a huge improvement over plain text.

Tip 3: Use mouse-overs on images If the site is image-heavy and needs text, using mouse-overs will be the perfect solution. If this is set up correctly, it can turn an image-heavy site into one that is full of content. To the visitor’s eye, an image will mouse-over to written text. To the search engine spiders, the text will be crawlable and seen as real content.

Tip 4: Experiment with different fonts There are many fonts that look like graphical text but are actually regular text. This means that the search engines will be able to read the text. Try experimenting with different fonts and consider buying font packs. This will allow you to avoid using images and keep your design simple.

Tip 5: Create a mobile alternative and format it More people are using mobile devices to browse the Internet. That’s why it’s important to build a site meant to be viewed in mobile format and optimize it for search engines. In addition to creating this site, it is necessary to test how it appears on different devices and platforms so it is formatted correctly.


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