8 Rules for a Successful Ecommerce Website

Successful ecommerce website design starts with applying the basics of retail success. To run a successful ecommerce website, you need to do what successful bricks-and-mortar retailers do. Follow these rules to get your ecommerce site visitors actually shopping online.

1) The retailer has a product or products that she wants to sell.

Everyone in ecommerce or thinking of getting into ecommerce has this one figured out. Want a new car? Fresh spinach? A replacement part for your ancient typewriter? You’ll find it on the ‘Net. But a product, no matter how superior or well-priced, does not a successful ecommerce site make.

2) The retailer needs a place to showcase his product. Traditionally, this is a building of some kind.

Online, it’s an ecommerce website. But think about the traditional retail store. There are products in the window to entice the customer inside. There are aisles leading to shelves of more products, all conveniently arranged for the customer.Navigation is critical to ecommerce website design; visitors to your ecommerce site need the same kind of visible, easy-to-follow pathways. They need to be able to examine your products and compare them with other products easily.
And visitors to your ecommerce website need to be able to access your products easily. They can’t just pick them off the shelf and carry them to the till as they would in the bricks-and-mortar store. The back end of your ecommerce site is just as important as your front end in terms of ecommerce web site design. You need to arrange the supply and distribution of your product before your ecommerce site goes “live”. You must be able to deliver on your promise to the customer.

The web designing companies are an organization of very capable and efficient people. They have a very deep knowledge about the workings of a website. They are very talented people and use the best of their talents in their work. They have a lot of experience. These website developers love their work and give their best in it. Their experience is something to be reckoned with. They use their years of experience and creativity to give out the best of their work. Their talents are exceptional and their work is immaculate. They have a way to explain thing in the simplest and most efficient ways.

3) The retailer chooses a building for his store that is in good repair, and has all the facilities such as electricity and heat that are necessary to make his customers comfortable. If the building isn’t in good repair, he fixes the problems.

Too many ecommerce entrepreneurs don’t bother to do this. They throw up ecommerce websites that have large sections under construction, or have their ecommerce sites hosted by providers that provide erratic or slow service. If a potential ecommerce customer tries to access your site and it’s down, what does she do? She clicks through to another ecommerce website where she can view the products she’s interested in. Will she be back? Probably not.

Usability is another important component of ecommerce website design. For instance, if potential customers can’t navigate your site easily, they won’t bother. Pay special attention to the ease of the buying process. Your competition is always only a click away.

4) The ‘traditional’ retailer makes her store as attractive as possible, and displays the product to best advantage.

People shopping online need to see the product before they’ll purchase it, too; incorporating an online catalogue into your ecommerce website design can really help build credibility. But don’t make the mistake of loading many pictures onto too few pages, resulting in pages that load too slowly and don’t provide enough information. A good online catalogue will use a lot of web pages; it will be organized into categories, searchable, use thumbnails to give faster load times, and provide detailed information on each product. An excellent catalogue also provides stock information and makes it easy for the online shopper to purchase the product.


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